The Rise of ChatGPT in PR & Marketing

The use of Artificial Intelligence (AI) in Public Relations (PR) and Marketing is on the rise. According to a survey by Muck Rack, 57% of PR professionals are currently using AI to craft pitches. The survey, conducted on August 9, 2023, also revealed that brands are more likely to use this AI feature than agencies. The State of PR Technology 2023 report further supports this trend, with 67.8% of PR professionals surveyed already utilizing AI in their work. This indicates a growing acceptance and integration of AI in the PR industry. In the marketing sector, the adoption of AI is even more pronounced. The AgencyAnalytics Benchmarks Report shows that 78% of marketing agencies are already using AI for content creation. This widespread use of AI in marketing is projected to propel the industry to a worth of $107.5 billion by 2028. ChatGPT, a language model developed by OpenAI, is one of the popular AI tools used in PR and Marketing. It's capable of generating human-like text, making it a valuable tool for crafting pitches and creating content. For PR professionals seeking a more specialized approach, Managr offers a unique solution. Managr, an AI company specialized in Public Relations, provides real-time news, specialized prompts, and the ability to mirror your writing style. If you appreciate the capabilities of ChatGPT but desire something more specialized for PR use cases, then Managr may be a good choice.