The Role of AI in PR: News Monitoring, Media Pitching & Finding Journalists
In the rapidly advancing technological landscape, Artificial Intelligence (AI) has emerged as a transformative force in numerous sectors, including Public Relations (PR). A case in point is the recent adoption of Amazon Q, an AI-driven assistant, by Brightcove, a leading video technology provider. This move was aimed at enhancing customer support quality and efficiency, with a 30% increase in customer satisfaction scores, underscoring the growing trend of AI integration across industries.
AI-fueled PR assistants, particularly prevalent among Software as a Service (SaaS) startups, are revolutionizing the PR landscape. These AI solutions automate and streamline tasks such as media monitoring, media pitching, news jacking, finding journalists, and crisis communication, significantly boosting productivity.
News monitoring, a vital PR function, traditionally required PR professionals to manually sift through numerous news articles, blogs, and social media posts. However, AI-driven PR assistants can automate this process, analyzing thousands of content pieces in real-time, providing PR professionals with the most relevant information.
AI is also transforming media pitching, a crucial PR function that involves reaching out to journalists and influencers with story ideas. Interestingly, it's worth noting that 97% of media pitches don't get a response. This highlights the need for AI to enhance pitching capabilities. AI-fueled PR assistants can analyze vast data amounts to identify the best media outlets and journalists for a specific story, and assist in crafting personalized pitches, thereby increasing the chances of securing coverage by 35%.
AI is also making a significant impact in news jacking, which involves capitalizing on a trending news story to amplify a company or brand's message. AI-fueled PR assistants can monitor trending news stories in real-time, identifying opportunities for news jacking, enabling PR professionals to react swiftly and effectively, increasing brand visibility.
In finding the right journalists for a story, AI can analyze data on journalists' interests, past articles, and social media activity, identifying the most suitable journalists for a particular story, saving PR professionals valuable time and effort, reducing research time by 70%.
In crisis communication, AI can monitor social media and news outlets for any negative mentions of a company, allowing PR professionals to respond promptly and mitigate potential damage to the company's reputation, reducing response time, while optimizing the quality of the statement.
AI-fueled PR assistants are revolutionizing the PR landscape, enhancing the efficiency and effectiveness of media monitoring, media pitching, news jacking, finding journalists, and crisis communication. As more SaaS startups embrace these AI solutions, with a 60% increase in adoption over the past year, we can anticipate a significant transformation in PR conduct.